Sick of the Hype?

Sensationalism is everywhere and it's hard to know what's real, anymore. The economy is tanking, the marketing noise is deafening, and you just don't know what tomorrow will hold. This site is dedicated to a no-hype retelling of what's working for me in real estate, business, and life. Welcome.

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Emily is available for speaking appearances and flat-rate consulting on the topics of personal finance and real estate. Please fill in the Contact Form for more information.

Saving Time With Online Businesses – Using The Power of Leverage


Today I am working on systematizing my online businesses and getting some leverage behind me.

The websites I’m currently using to make money include:

  • which focuses on commercial real estate investing for beginners
  • I also have my dog website, which is nicely optimized for adsense income and selling an ebook on how to knit dog sweaters.
  • Currently, I am also working the pre-launch of a small business marketing site, and getting some great content up there.  This site will focus on online and offline marketing for small business owners like real estate agents, accountants, attorneys, MLM representatives, etc.
  • Fourth, I am testing a new affiliate marketing model called “bum” marketing, which doesn’t demand a website because your online presence is composed of multiple articles and affiliate links posted on authority sites, such as and  I am starting to have some initial results with my first test campaign.  It is always the most time consuming to learn and implement a new process the first time through.  I will report on the outcome in the future, if it is successful.  You can see a sample of one of my “sales pages” here: Frontline Pet Meds.

Now that I am a stay-at-home mom, I don’t have “endless” time to be a lone-ranger do-it-yourselfer.  It makes sense to outsource certain things like creating short articles to post on social networking sites like and, etc.  When you can have articles made for $5 each, it’s really a no-brainer.  I am also using an article posting service to help me generate backlinks to my pages that will help me generate higher search engine rankings.

That frees up more of my time for stuff like taking care of my 10-month old baby and coordinating the development of my website special offers, affiliate partners and products, traffic-generation strategies, and my real estate investing activities.

So, that’s your behind-the-scenes peak for today.  What are you working on?  Any tips you can share that have helped you become more productive or profitable?

Categories : Starting A Business

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About Emily Cressey

Emily Cressey is a real estate investor and licensed real estate agent living in Seattle, Washington. After graduating Phi Beta Kappa with an Economics degree from UNC-Chapel Hill (Go Tarheels!) her focus has been on building business for cash flow and investing in real estate for wealth. If you have questions about real estate investing, personal finance, or would like some flat-rate, affordable advice on one of these topics. Please fill in the Contact form.