Jan

Emily Cressey To Appear In Real Estate Success Stories Book!

By Emily

Whoo Hoo! I’m having a good day! I have just been invited to be a contributing author for a new book on real estate investing. My friend and former student, Robert Kraus, is compiling a book of success stories from real estate investors who are involved in single family home and commercial real estate investing.

This will be the second book he’s put together and I am so honored to be a part of it.

From working as a real estate investor, coach, and speaker for the last several years now, I have a number of really good war stories on different real estate transactions I have participated in. Robert only wants one, though! It will be tough to choose, but I plan on selecting a deal from the beginning of my career as I feel it will be more "accessible" for readers to know that they are following a long with a relative newbie at the time. The old "If she can do it, I can do it!" vibe will resonate a little more strongly, I think.

From the business side of things, I will go ahead and tell you now that I’m not being paid to contribute to this book. Why, then do I spend the time working on it? What’s in it for me?

I read an excellent book, How To Position Yourself As The Obvious Expert, that talked about a number of great low-cost ways of marketing your business and building credibility. (I will have to do another post on this sometime, since it was a really great resource (and one tip got my business partner, Steve Maxwell, published in Reader’s Digest!) In one of the chapters, this book covered ways to get free publicity and get your name out there… one of them was to look for opportunities to be quoted in books, magazine articles and newspaper columns.

Therefore, when Robert told me about this book he was putting together, I said – "Yes, I would love to be included!" – but made sure to negotiate for an "About the Author Box" at the end of the article, that would give information about me and a LINK TO MY WEBSITE! I also negotiate for resale rights for the book so that I could take responsibility for distributing and selling it (to get it out to more people) to further leverage my investment in writing my chapter!

So… we’ll see how it turns out. This is all still in preliminary stages, but it’s exciting to be approached and I am very much looking forward to be able to reach and inspire more people and build my business at the same time, leveraging somebody ELSE’s efforts!

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